From the book:
Contents
and synopsis per chapter
Foreword
by Naomi Klein
Introduction
by Eveline Lubbers
Excerpts
by PR-Watch
About the book
Reviews
and interviews
History of the project
Dutch translation
Schone Schijn
Smerige Streken in
de Strijd
tussen Burgers en Bedrijven
OUT NOW!
Battling Big Business
Countering greenwash, front groups and other forms of corporate deception
Edited by Eveline Lubbers
Losing control in the media arena as a result of activist pressure has become a public relations nightmare for the modern multinational enterprise. Shell’s Brent Spar fiasco is one well-known example, when the Greenpeace campaign against sinking that former drill platform achieved its goals. Monsanto’s gross underestimation of the European resistance against the introduction of genetically
engineered products is another.Today, as more companies shift to being all about brand meaning and image, the more vulnerable they are to attacks on that image. At the same time, corporations are becoming as powerful as governments. Battling Big Business reveals how corporate giants attempt to control their ‘enemies’—and how groups and individuals can fight back.
Part One of this book analyses a wide range of corporate counter-strategies, varying from relatively innocent PR measures to complete intelligence operations.
Part Two offers tactical tools to help activists and concerned citizens to recognise manipulative strategies, and shows how they may be countered by a variety of techniques which use the power of creativity and the new media tools available. The keywords are being original, playful, unexpected, small, fast, irresistible, but also decisive, clear—and unstoppable!From the Foreword by Naomi Klein:
"Battling Big Business exposes a spirit of intolerance coursing through the corporate world: intolerance of criticism and dissent, as well as a deep aversion to public scrutiny and accountability...All around us freedoms are being taken lightly and power is being exercised with a heavy hand. If there was ever a moment to insist on the right to vigorously challenge authority, it is now. If there was ever a book to help us do it, this is it."